Daniel Johnston |
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Johnston Frog Mural
Saved
Rock landmark a popular greeting
on Austin's Strip
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For a decade, Daniel Johnston's Jeremiah the
Frog mural has been an iconic piece of cultural identity for
both Austin, Texas' oft-traversed Strip, as well as in the
subgenre of alternative rock, where its artist (also a
singer-songwriter) achieved cult notoriety. The mural, which
offers a pleasant "Hi, How Are You" to passersby, received an
eleventh-hour reprieve yesterday when new ownership of the
building on which it was painted (on the corner of 21st Street
and Guadalupe) decided not to demolish the wall and replace it
with windows.
After protesters launched a Save the Frog campaign, John Oudt,
the Austin franchise partner for Baja Fresh Mexican Grill, a
California-based restaurant chain, decided to pick up the tab to
preserve the mural, an Austin landmark despite its lack of
official designation. "John's a Texan and understands that this
community wants to save the frog," Baja Fresh CEO Greg
Dollarhyde said. "He's incurring this expense because it's so
important to the people of Austin."
Though Johnston now lives outside the city, Austin was long
his home base. A self-professed "unfamous celebrity," Johnston
flirted with stardom in the early Nineties when he appeared on
MTV's The Cutting Edge. But his influence extends well
beyond the fifteen minutes of fame that show offered. The
homemade tapes he made in the Eighties are the stuff of legend.
Recorded in the most rudimentary fashion, they feature hastily
recorded songs that tended to focus on Johnson's obsessions and
observations -- namely love, unattainable girls and the mental
illness that has plagued him for years.
Those early recordings, distributed via dubbed cassettes
(often to pretty patrons at the McDonalds where he once worked),
also boasted his immediately recognizable artwork, a collection
of flying eyeballs, large-breasted women, humanoid ducks and --
on the cover of one of his best-known albums, 1983's Hi, How
Are You? -- Jeremiah the Frog, a google-eyed amphibian
bearing the title's glad tidings.
Jeremiah had his own fifteen minutes when he became a cult
T-shirt decoration; Kurt Cobain was the most prominent Johnston
fan to don "Hi, How Are You" duds, wearing the shirt to the 1992
MTV Video Music Awards. And years ago, when vertical surfaces in
Austin were peppered with varied graffiti and murals, Johnston
painted Jeremiah on a wall on the outside of Sound Exchange, a
well-regarded record store across the Strip from the University
of Texas. A decade later, the frog mural was one of the last
vestiges of the city prior to the dotcom boom (and subsequent
bust), but with Sound Exchange (which received several offers to
whitewash Jeremiah) shuttering last year, the mural's bodyguard
was gone.
But with Oudt's decision to preserve it, the mural will now
be worked into the design of the Baja Fresh building. According
to local news reports, the altered plans will cost Oudt upwards
of $50,000 and will push the restaurant's opening date from
February to April.
ANDREW DANSBY
(January 8, 2004)